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Customer Relationship Management

Skills : Hubspot (Dashboard, Automation, Lead Scoring, Lifecycle Management), Salesforce, Tableau, Looker, Zapier

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Dashboards

Multi-source dashboard in Tableau, combining CRM, website, and ad performance data to guide marketing investment, leading to a 5% increase in lead-to-sale conversion

Workflows

Implemented marketing automation programs - email marketing, lifecycle nurture, and remarketing workflows.

CRM
Performance

Performance Marketing

Skills : Meta & Google Ads Manager, Semrush, Similarweb, Pixel, Google Tag Manager

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StoryTerrace

8.9

ROAS

25.7%

ROI

CTR

12.3%

IZSI

15%

CTR

ROI

22.6%

ROAS

11.2

Social Media Management

Skills : Content Creation, Illustrator, Photoshop, Hubspot, Canva

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BURGERAMA

followers in 12 months

300%

3.68%

engagement rate

IZSI

500%

followers in 16 months

engagement rate

7.21%

THE.B.WINGER

100%

followers in 2 months

engagement rate

18.55%

CRO

CRO Management

Skills : Webflow, Shopify (liquid code), Wix, Google Search Console, Google Trends, Keyword Planner, Blogs

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OXFORD UNIVERSITY PRESS

  1. Keyword Research for Journal Articles

  2. Managing content on 450+ pages 

  3. Managing Discount Code Campaigns

200%

SESSIONS

BOUNCE RATE

80%

IZSI

  1. Website Design & Management on Shopify

  2. Keyword Research for Blogs 

  3. Social Linking through PR Campaigns

35%

RETURN CUSTOMER
RATE

SESSIONS

150%

Campaign

Campaign Management

Skills : Event Management, Public Relations, Email Marketing (Marketo & Hubspot), A/B Testing

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LONE WOLF BEER LAUNCH

IMPRESSIONS

OPEN RATE

CTR

7%

578k

32%

IZSI : BODY INCLUSIVITY

5%

CTR

OPEN RATE

35%

IMPRESSIONS

1.2m

Data Analytics

Data Analytics

Skills : Tableau, Looker Studio, SQL

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Influencer

Influencer Management

Skills : Google Analytics, Google URL Builder, Buffer, Brandwatch

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LONE WOLF

40 influencers

50%

Conversions

BURGERAMA

150 influencers

follower count

180%

IZSI

25 influencers

Conversions

80%

THE.B.WINGER

15 collaborations

Followers

+20k

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©2025 by Bhumika Arora

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